For our ancillary text of the poster, we wanted something that would really drive home the genre and subject of our trailer. Therefore, we looked through the posters for some of the well known films in the horror genre.
We looked between two types of poster, cinematic and minimalistic.
We looked at the cinematic posters for horror trailers and found that they were often simplistic. They had the typical horror colour schemes of black, white and red, and used imagery of the antagonist to create mystery and tension. We also noticed that the simplicity worked well in focusing the eye on the subject of the poster, thus creating an effectively chilling piece.
However, we felt ourselves drawn to even more simplistic and minimalist design, as seen with the poster of 'The Babadook'. It creates mystery, making a possible viewer more interested in watching the film. We decided to follow this idea with our concept, keeping it simple and using the significant imagery of Slenderman to identify our film topic.